Do You Need to Hire a Traffic Planner for Your Spa?

26 09 2009

 

STOP, BACK UP, TO THE LEFT, A LITTLE MORE, FOLLOW THAT CORRIDOR…..NOW YOU’RE READY FOR YOUR RELAXING MASSAGE

When assembling your team of experts and consultants for a new spa related direct your spa trafficproject, you don’t typically think of adding a state or city traffic planner to your team.  But should you?

The impact of avoiding congestion, underestimated space, and calculating flow and function is why many large scale spa brands are seeking the counsel of city traffic planners. With 18,000 – 80,000 square feet to be considered at some of these destination and mixed use spas, it’s no wonder they seek counsel.

There is one thing about spa planning and layout, just as with any other project management. Do it right the first time! I’ve seen too many spa projects: Start up’s and renovations get a VERY expensive education on what to do and not do in spa planning. Pay for your MBA at University, not on the job training with your project.

So why city traffic planners? Because they focus on things like bottlenecks, connectivity, and flow. Because your infrastructure and function push your traffic (clients) where you want them to be, at the time you want them to be there, while still maintaining a high traffic flow and the illusion of tranquility and space. 

Do you want your high paying luxury destination guests annoyed there are too many people in the hammam at peak hours, or that the siesta room is not siesta-worthy, or the organic juice bar does not meet their needs because of underestimated planning? I doubt it, unless you want your budgets not to be met, and unsettled investors on your back.

Let’s create an example of a large mixed use spa being built in Egypt or Beirut.  This will take a bit of knowledge about architecture, landscape architecture, civil & structural engineering, historical preservation, sociology, cultural history,  local talent access, local healing traditions, customs and labor laws, and possibly even immigration.  Not to mention consultants experienced in spa concepts, marketing, training and launch. Guess what, an urban planner or traffic engineer is very likely among this mix too.

Much of the above applies to nationally built spas as well as foreign built spas, however the issues of navigating foreign lands and laws increases the need for these. And since many of the large spas brands (BuddhaAttitude, Rosewood, Six Senses, ESPA) are launching in more remote, and more foreign wide open spaces, (Jordan, Damascus, Qatar, Maldives) the assembly of the project management team with the skill set above  is  first and foremost.

Here are some of the similarities amongst spa planning and traffic planning:

  • 1. Preserving useful and open spaces
  • 2. Be forward thinking for future growth and increased use/traffic
  • 3. Creative construction and solutions around existing or difficult areas
  • 4. Smart management and direction through the areas once they are built
  • 5. Reduction or elimination (in spas) of congestion that keeps flow and funtion going
  • 6. Managing the investment and getting the best market pricing

There is a high cost to congestion, even in spas. Planners of all types are there to help you solve your traffic flow problems and ensure your guests will float away in bliss, leaving a long trail of positive testimonials with everyone they meet, resulting in increased branding and traffic for you.  A traffic 2public relations dream.

In the meantime, keep the traffic jams to a minimum.





“Wellness is in your water”

2 09 2008

My friends had been talking about this Alkaline Ionized water for the past few months, and my husband and I finally decided to give it a go for a month to see the effects for ourselves.  Our friends have been giving us the water for free so it would be living proof that the water did what it said it did.  Then, I wanted to do a review on this blog, since topics surround health, and to let the public know about this water.

So, my initial research on the water and my own personal experience of this water was incredible.  The water is called “Kangen Water”, and just “tasting” the water was different from any other bottled water or tap water I have ever tasted, and this also includes filtered water out there as well.  The water tastes pure, and devoid of any chlorine or Lye, as is found in our lovely local water. 

So, to start with, My husband and I attended a demonstration to see the effects of this water against other waters on the market, and wow, it was amazing to see what we were actually drinking.  The demos were completed using chlorine testers, ph testers that were bought at local pool stores, and what a difference!  Kangen water uses a PH Chart of Alkaline and Acidity, and according to PH charts our PH level should be more on the alkaline side then acidic, and most of our bodies are on the acidic due to our environment and foods we eat on a daily basis.  This unit seperates the acidity in your tap water from alkaline, and you get the alkaline for drinking instead of the acid.  The alkaline reaches deeper cellular levels according to my research, thus flooding your body with pure and healing water. 

Now, this PH chart has colors on it, from yellow to deep purplish-blue, and Kangen alkaline water tests on the deep purplish-blue, while acidic water tests on the more acidic side, yellow, yuck, do we really know what we are drinking?  Our local Tap water tested neutral (green), however, the reason for this is the city has to add so much Chlorine to make the PH levels test out appropriately.  Sooo, when the tap water was tested for Chlorine levels, it was off the charts, along with lye levels, this is what we drink from the tap around my area.  Now, for bottled water, every single water that they tested was acidic, so again, maybe we should be performing these ph and chlorine tests at home right?  Putting more acid in our bodies is certainly not the answer or healthy for that matter. 

To explain this unit further–Kangen water is a water treatment system that attaches to your faucet, and has different levels (for drinking, for cleaning, for taking medication), and you adjust the level on the unit to what you need for use.  This unit also talks, well at least the top end unit talks, however if you cannot afford that unit, then the smaller unit does the same job for less money, just no talking, and this is the junior unit.  The unit lasts 15-20 years and comes with a 5-year warranty.  Kangen also comes in commercial size use, for businesses and restaurants, wouldn’t it be nice to know that we are receiving the best in water?  Every business should have one of these units, in my personal opinion:)  Especially after my testing for the past 1 1/2 months.  You can only pick it up from a distributor, so check in your area. 

The effects of the water have been incredible.  The health benefits of Kangen water show that it works in clearing toxicity, weight-loss, acid reflux, digestive issues, candida problems, helps diseases such as cancers and diabetes, etcetc.  This is all on their site at enagic.com.  A medical doctor invented the unit in Japan, and brought it to the USA in 2003 according to the reports on-line.   I have had excellent results in clearing my digestive system and toxins in my body, have lost further weight on this water, and it has cleared my skin and improved my mood as well as PMS symptons. 

Now, that is me, everyone is different, so take this review into account and see for yourself.  I am passing the word along because it is beneficial, and a good independant rep will let you try this for free so you can see for yourself.  I plan on buying a unit soon myself.  It is definitely worth it. 

Hope this helps someone!  My husband is having good effects as well.  Going back to bottled water is not an option now. 

Also, reminder to join us on our Breast Cancer Awareness Cruise and event of the year, setting sail October 13th-18th!  Check out www.spacollegeinternational.com to register or contact Liz at liz@thelotuseffects.com for any questions.  We would love to see you in attendance and time is winding down.





The “What Not to Wear” for Your Spa Design – Group West Design Architects

25 05 2008

TAKE THE SPA DESIGN CHALLENGE

If you’ve ever watched witty and sometimes brutal show host Stacey London from ‘What Not to Wear’, you can understand the work it takes to make someone over and entice them to listen to an expert, who knows what is best. This process is not that different from creating the individual spa layout, design choices and floor plan that will ultimately affect everything from your spa’s functionality, to how much revenue you generate per square foot. Each spa, resort, or destination spa concept sets out to engage the clients senses with colors, textures, sounds, and an individual style. It may be harder than you think to illicit the client response and branding style you want.

So how do you avoid the mistakes of ‘What Not to Design’ in your own spa make over or start up? We’ve put together a few tips and tricks from our collective experience in launching spas and our partnership with morally responsible architects, Group West, who specialize in resort, hotel and casino design. Group West is a long standing company that has spent significant time working with green building techniques, indigenous tribes, and organically grown concepts. Our collaboration provides holistic spa development for all concepts.

WHAT NOT TO DESIGN – TOP SEVEN DO’S AND DON’TS

1. Look for a team that has synergy – Your design team should be able to provide your vision in a tangible format. Interior designers, architects, spa consultant, and contractors should all have a flow that works with your personal style. This will make it easier for them to also work as one, especially if they are all from separate companies. To take some of the stress off you, look for a base company that can provide a team that has contacts with or an existing relationship with all of the above team components. A team with specific experience in the spa and wellness industry will understand the dimensions and idiosyncrasies of spa development, equaling success.

2. Use color and texture as cost effective substitutes – The pop of a color with depth, like blues, reds and greens can be a cheap replacement to wall decor, paintings, fibers, glass etc., and with the right accents can evoke a great emotion. Shapes also are in trend to create movement of the eye, direct clients to areas for more purchasing, and shape unique design without going over the top with costs. Shape can be used with an exotic curve from lounge furniture, receptions desks and more, wall insets for art or product on display, differently shaped door frames, arches, layers of wall design or bright material with pillows and floors. Consider alternative texture elements, such as copper, grass, micro fiber, glass, metal, recycled materials and more. A good designer will have contacts to vendors with attractive elements, and guide you to reserve costs where you can, so you still have the budget for equipment and advertising.

3. Consider art as an organic element for design – Use images, photos, local artists, and natural elements to launch a creative spa design or begin with a strong branding presence. I know several photographers and artists who have captured unique images across the globe, and are willing to sell there photos and art to you. One artist lived with 131 families around the world, photographing their lives. She has compiled an especially appealing library of images that are serene faces of women in Indian garb, to mothers and babies at peace by a river. The style and setting can fit with many spa concepts, depending on your story. There are strong stories in eco elements, indigenous roots and serenity with such art. One client contracted an artist to do specific photos for their medical spa concept that set them apart from anyone else. Get creative, hire someone to get specific with your signature vision, and find those unique connections that will create client comments and attention with your spa design. Here are a few references; Artist; Helene Tremblay, Artist Dominique Normand 424.222.0390

4. Consider the health of your environment – Air quality and design should go hand in hand, since healthy surroundings support the spa concept. Use an air washer, that can keep air clean and smelling good at the same time. The humidifying and purifying technology of air washers can help keep skin healthy, and air borne illness down among other things. This element will also need to be considered in your original design with heating and air conditioning. Typically your spa environment should have 25 cycles per hour for healthy air quality. Your designer should coordinate technical needs with the contractor. Your not going to skimp on your facilities hygiene, so why would you consider the air quality any less important. It will keep clients and staff satisfied.

5. Sound proofing, electrical and water pressure are not the place to be frugal – You will want to combine professional lighting with natural lighting to reflect your purpose, highlight sales/products, and compliment the client. This is especially true if you are including a make up bar, or hair color stations. Client psychology can be played on with correct lighting. You will want ample illumination of product, and work lighting that varies from subtle to day light, depending on the therapy, i.e.; waxing needs day light, massage, low light. Lighting choices can also be reflected by the building layout, where east, west lighting may come it etc., Shelf lighting, display lighting, room dimmers, ample wall uplighting are all things to discuss with your spa design team. Coordinate with a chief electrician to ensure enough voltage for all of your equipment, and particular layout that includes wall sockets, and possible floor sockets under the massage table among others. They should help provide cut sheets, and an overview for approval. If your spa requires wet space ensure you’ve considered enough water pressure for showers in multiples, vichy shower, hydro tubs etc., with sufficient drainage and water excess. Wet room build out requires water proof sheetrock and slanted ceilings to start. Your concept will be built around your needs and clientele. If you skimp on any of these items in a start up build out, you may be faced with costly additions, renovations and adjustments later that will take up your cash flow, and create loss of business with downtime. Employ an expert and coordinate technical equipment needs.

6. Don’t forget about the non sexy items – Getting wrapped up in a spa vision is normal and there is a lot to think about in starting up or re vamping your business. Even architects and designers can overlook the real functionality of the day to day spa needs, if they haven’t made those mistakes before. You need storage, usually lots of it. Think, linens, soiled sheets etc. Want to sell retail? Know how the size and function of your front desk and office can handle deliveries, and inventory.  What about the back bar? Therapists need a real space to  mix, clean, talk and relax.  Keep them happy and you will be happy.  For larger spas, there may need to be spa concierge stations near lockers, signage that leads clients through rooms, and even more storage. There are many things that are overlooked with spa design. Clients don’t want to know how your operation runs smoothly, they just want to know it does.

Here’s how ‘Top Spa Bee’ expressed her opinion on the set up of treatment room functionality. It’s a great start and I would tend to agree. “Setup of the treatment room should allow for the following and I think everything should be hidden (it looks clean, uncluttered, and you never see the “trash””

  1. Mobil Cart that moves around the room (great for esthetician & for body treatments) (3-4 drawers)
  2. Hot Towel Cabinet
  3. Cold Refrigerator
  4. Towel Storage
  5. Laundry Storage (Under Table)
  6. Back-Bar Organization (at least 3 drawers)
  7. Sink
  8. Under Sink (paper towels)
  9. Any machines or equipment should be on carts (preferably enclosed)

7. A floor plan that still flows in peak hours – Most spas don’t operate at top capacity, but be prepared to keep your operations running smoothly for those influxes of business. Are therapists running into each other, going to the other side of the spa for clean sheets, have no where to do laundry, not enough locker space, shower not accessible privately? These are just a few questions that can arise in spa planning, hopefully before its all done. Therapists will need enough space to move freely, and your front desk will need to have space and POS systems that keep a high traffic flow in accordance with its full capacity size.  Don’t just follow trends on spa floor planning with large water features, and large open pedicure rooms, if it doesn’t work for your concept and budget. More importantly is that there is NO wasted space. So spend some time researching images, comparing prices and brainstorming with your spa consultant or design team.

If you’d like to find our more about Group West design and how we work together, feel free to call them for questions and project discussions coordinated with Lotus Effects, “The Image Wizard” . Group West Architectural Design Company.

Send us your design questions or stories about your own spa development.





Are You Taking Advantage of Your Human Capital?

13 07 2007

There have been lots of stories both good and bad about the “typical” practices of hiring in the spa industry. As a trainer and consultant I see a lot of this from the back end. We we are typically trying to create is a level of profitability for the owner or main practitioner, while still honoring the need for therapists to make a living. Sometimes this is a conflict. Therapists who were practicing in a spa, who are now a spa owner or operator can go to the extreme of “nuturer” or “nazi”. What I mean by this is they tend to want to provide everything to the therapists they didn’t get when they were in that position, or they have decided it is payback time and they are going to finally reap the great rewards of being the owner in charge. Well, neither extreme will work. There is a fine balance between creating a good and rewarding place to work and making your busines viable. I’d like to touch base on a few key topics within the subject of hiring and profitability.

Hiring Best Practices and Resources

To use best practices in the industry, first we need to understand what it is we want out of our potential candidates and we have we assess the return on our “investment”. Let’s take a look at a few questions we should be asking ourselves.

  • How much is our human capital worth?
    • Well, a lot in our industry. If we don’t have well trained, motivated talent for our spa production then we certainly can’t expect to gain or retain clients. There is a continually lack of correct, great client relationship management (CRM) in our industry. With it being harder and harder to set ourselves, our practices and our spa facilities apart from the competition, over the top fabulous client services better be at the top of your list. I know everyone says they provide that, and many think they do. But how are you measuring that assessment? Are you tracking client satisfaction and responses? Are you addressing their needs? It is what your clients and your employees say about you that can gauge the wealth of human capital in your business. Bottom line is how does your organization behave and what are you going to do about it? Great employers utilize their human capital to the fullest advantage and create a high quality of work life. It is proven that if employees are happy the business is healthy, there have been studies on it, vast articles written about it and interviewing questions are based on it. In the end saving you dollars, and headaches. That is worth a lot in my book.
  • Where will investment in talent have the greatest impact?
    • This has to do with making some decisions as to what you should do in initial investment to gain and retain the best talent. This could be in thorough on the job training that enhances a career. Maybe it is in a consultant or employment firm to screen and interview potential talent. It could also be the decision of your compensation structure or ability to offer health plans or profit sharing. All of these are an investment on the employers part and affect your profit margin. You will need to weigh out where you are able to add some benefit and perceived “extras” while still being able to see a return. This will be specific to your needs, assets, cash flow, debt service and sales forecasts with regards to business planning. You can benefit in this area from a good consultant and trainer to help you get the most for your money.
  • What is the right amount of training?
    • This is the million dollar question. I’m not just talking about the level of training for front of the line employees but in larger businesses (spas, resorts, retreats, medical etc.) the executive staff as well. Let’s take a look at some management decisions and reactions that are common in our (and all) industries.
    • CAUSE FROM MANAGEMENT= EFFECT FOR EMPLOYEES
    • Rude, demanding =Low employee morale and productivity
    • Double standards =Employees resentful and abstinent
    • Plays favorites =Passive/aggressive behavior
    • Poor cash management =Fear, suspicion, low morale
    • Inconsistency =Disrespect/challenge rules
    • (Management layout credit Preston Inc.)
    • You can see with these cause and effect scenarios what can happen in an organization. This goes for management as well as service staff. If there is not strong leadership to begin with it will be more difficult to create sound decisions and have the confidence that you have the tools and information you need to steer your business to success.
  • What is the link between our people and financial results?
    • Direct link. If you’ve ever looked into organizational behavior (OB) you understand how the study of human behavior (our human capital) acts within an organization. Our industry just like any other business has processes it needs to follow to be successful. It is a culture in itself. If you can understand a little about the individual and collective “cultures” we are working in, you can implement more successful strategies within your own organization. Most organization’s today don’t operate within the traditional paradigm, with top down management or a division or order givers and order takers. It is more informal, and in some senses more functional because the new generation of a business organization utilizes ALL of it’s human talent pool and creates an interdependent internal system. This is especially true in the spa and beauty industry. We have the ability to be creative and drive trends, we love to help and heal people and we are dealing with a different set of individuals. So the link between what your human output is and the result of what you financial input is, has a lot to do with that interdependent relationship. Find out your feasibility levels for new and existing businesses with financial statements.

How Not to Hire

We’ve probably all had a nightmare interview or hiring story that we can share. Feel free to post them here for review and response. We are put through practicals, free services and then more interviewing. Ok, well it’s pretty standard in the industry to provide a practical before your hired, but should we expect them to do it for free? I know some companies that pay for their candidates time, after a thorough first interview to measure their personality and check credentials, background, references etc. In addition to this, should we expect that our therapists can survive on commission alone? This may be great for an owner who can claim little liability and have free talent on hand until a “walk in” or booking comes in, but what about the therapists who need to have some security? This is a hot debate, and in my own opinion there should be a compensation system that benefits both sides. This could be based on performance with motivated therapists able to earn higher commissions, and reward them for improvement and success, and possible profit sharing for long term employees once you reach a 10-14% profitability rate. But what about those dead hours? You hold the responsibility of keeping clients coming in the door to keep your therapists busy and your business healthy. Whatever you decide on this, get creative, look at your bottom line, and consult a professional with questions.

Don’t treat your therapists like employees but expect them to act as independent contractors. This is not only walking a fine line with the labor board, but is an unfair practice. Most people do it because they think it will save them money, when it actually causes dissent. If you cannot plan correctly in round one of your daily cash flow enough to run the company, pay employee payroll and operational costs, the harsh reality is you may have made a mistake in being in business. We’ve had some feedback on new therapists coming into this growing industry, but instead of the windfall of cash flow that schools and recruiters are promising they are being met with boot strapped companies and faulty commission based systems that don’t allow them to make a living or pay back the expense of school loans. Competition is fierce and it can be difficult. Going into business for yourself is one option that can allow you to be more profitable, whether it is a private practice or spa, but it can also be a mistake for some who can’t balance the lean times with growth. However as some practitioners have found that these lean times can come with employment too. See excerpt below:

“…….She tells me they’ve decided not to go forward with the second interview and she thanks me for my time and apologizes for the wait. This is the point where I become perplexed and pissed off. You mean to tell me because I wanted to speak to the owner first, I’m being penalized and denied an interview? I took two buses and a train over to sit in this establishment’s office for an hour and a half for them to tell me no thanks. …..”

This is one women’s experience of bad interview/hiring practices with no explanation or apology to boot.Check out the full article at Bella Online Thanks to Leah Patterson for the use of this article.

She has some good points here, and there are some faulty practices in our industry regarding compensation and the belief that profitability (sometimes wrongly so) comes easily with owning and operating a spa. Why do many individuals who own spas think that they don’t need to treat it in the same structure as any other business? To be fair to the side of management, the position itself is a a unique challenge that carries many performance responsibilities, including supporting the work efforts of others and making a profit. Let’s focus on being effective managers and owners, and providing a combination of task performance based rewards and job satisfaction as we watch this industry grow. To find our more about hiring practices, contact us here or check out some resources.(Some of these may not be spa specific, but many times pulling correct practices from other industries makes the best sense.)

Benefiting from your Human Capital

Job satisfaction = The positive feeling about ones’ work and work environment. This can be captured by providing benefits to your employees, whether it’s monetary or not. Reward them with a gift certificate to a competing spa, maybe it’s an opportunity for additional education, building morale with quarterly employee appreciation. You can save yourself a lot of time and bad feelings by accessing the already existing pool of talent to become your best ambassadors and idea generators.

The top four functions of management are planning, leadership, organizing and controlling or (PLOC) There is a lot that goes into this, rightfully so. If we expect our choice of candidates to have the skill set, motivation and training that we need, and we demand they meet performance goals, have well defined job descriptions and consistency in delivery, then we need to provide them with something in return. A fair delivery of opportunity, growth and support. We can do that with the PLOC system and providing a good compensation plan with a well fed net return. Individual differences and diversity can create a successful business environment if managed correctly, just as well as a more homogenous work culture. Take advantage of your human capital like other industries do. You’d be surprised how loyal and helpful employees can be if they feel appreciated. Most practitioners are well versed in their modality and want a little identity and autonomy. Let’s give it to them and create a rewarding system for both sides. Am I living in a fantasy land to believe this can be done? Possibly, but in my line of work with spa consulting, I know there are ways to make this work.





Take our Industry Training Survey and You May Recieve a Unique Spa Giftpack!

6 07 2007

Training issues in the spa and wellness issue grow as our industry grows. With an annual rate of growth at 18%, with new owners, concepts and developers emerging everyday, it looks like our training issues will continue to grow with them. What I mean by training issues, is the possibility of the lack of proper training, a limited talent pool of really trained employees, rising costs, access, travel etc. It’s something we need to address, and you can help us create more comprehensive, cost effective and accessible training by giving us your feedback. Each completed survey will be entered in a drawing for a Spa Giftpack from Sabai Spa. The winner will be announced here. Enter here:

 http://FreeOnlineSurveys.com/rendersurvey.asp?sid=2wb7cxsch4ttu26203742






Do you need a lifestyle coach? TRANSFORM your life into what you want.

3 07 2007

brochureangela.pngWelcome to success with Angela Martindale – Lifestyle Coach and International Professional

At one time or another, I’m sure most of us have wished we had a life coach, even way before the time when life coaching was an official profession. We probably had a wise friend or mentor who could offer us sound advice, and ask the right questions about what we wanted out of life. Sometimes this was enough to get us on track and motivated, other times we needed more. This was a typical scenario of a “life coach”. I have to say that with every profession there are people who do not get the proper training, and claim to work miracles. The same goes with someone coaching you through your life goals. I have however met some great coaches who also take the profession seriously. Just as a source here are some of the lifestyle/coaching contacts I’ve found:

http://www.JayaSchillinger.com

http://www.spencerinstitute.com

Starting a new spa, business, career changes, or lifestyle shift can cause serious stress. If not handled well it can affect our business, health and personal life. I know my lifestyle has definetly changed since launching a new business a year ago, with another project launch scheduled this year, and a book. Yes, a book. I’ve had a lot of people ask how I get to do what I do, working with international spas, and the beauty industry. So, guess what I’m putting it in a book for everyone. In managing my everyday projects I’ve looked into books, seminars, meditation and exercise. Some of it works, but the goal is to find what may or may not work best for you.

In regards to life coaching, organizing your life and business, and generally creating a workable plan to create a “blue ocean” strategy, it’s good to have some resources. I recently met with the founder of a lifestyle company called TRANSFORM. Angela Martindale has worked all over the world in fitness, media and competition. Her official title; Lifestyle coach and International Professional. She recently launched a business in Salt Lake City that provides private transform_cross_color_logo.pngfitness training, nutrition counseling and private chef services. I think her monthly nutrition program is the most popular with her clients. She creates and cooks three meals per day plus snacks for you, so all you have to do is heat them up, and stay in shape. It is oriented specifically for you, after a private consultation. I was impressed with Angela because she has great tenacity, and a desire to provide value to her clients. Her location is tranquil and smooth, kind of like a spa, instead of a gym. Her lifestyle coaching can also help you rearrange your goals, and get on track. My theory is, if you’ve got the discipline and schedule of a healthy fitness routine and eating habits, your focus and energy will transcend into your business and personal life. Making you a success. TRANSFORM into what you want to be! This is also why a lot of life coaches, and lifestyle coaches combine their practices and training with yoga, pilates, fitness and nutrition for a totally personal transformation.

As with any professional, you want to get the best value for your money, so please check that they are accredited, and certified with one of the national associations, like the International Coaching Federation. Check out some of our associates like Angela Martindale, at myunlimitedlifestyle@yahoo.com, for your own personal transformation, or look into getting some coach training yourself. This may just be the job for you.

Best of luck all of your lifestyle aspects. And congratulations to Angela of TRANSFORM on her successful business launch.





The use of “Virtual Assistants” in business. Could this work for your spa?

21 05 2007

Recently I found an article at Entreprenuer.com, on the fast spreading trend of using virtual assistants to do your work. What I relief! This seemed to be a great solution for small businesses. With that in mind, let’s see how this can work in a small to medium size spa, and the benefits vs. the negatives.

A lot of small to medium size spas we see, are run with an owner who either is able to be onsite for management, or in very involved remotely, with a Spa Director to take care of manual tasks. That works great for the most part, but what about when you are ready to grow, need to do a special promotion, or just need someone to focus on a specfic task. This is where a virtual assistant can come into play. Like to use of a “Virtual” Spa Consultant or Coach, these virtual assistant work from home, or wherever their choice of office may be. Though virtually in another state or possibly in another country, these remote assistants still work for you! Tasks can range from promotional work, to project management, marketing or finding other resources. Of course, as with any other employee it is your responsibility to find a Virtual Assistant that is geared towards your needs and may have experience in a realted field. It can be a great source of relief for small business owners to be able to take advantage of an assistant like the big boys do. Spas are no exception here, if not a leader. Spas continue to grow at a high rate, and every person that considers a lifestyle change, has thought at some point of the relaxation and pleasures of owning a spa. As the ones who are already in this competitive arena, we know that is not the case. Spa, like any other are a business before they are an experience to your clients.

As “Virtual Assistants” are on the rise, and is a big trend for professionals to make the switch to a home based business, and independent work schedule, you may want to look into this option to use as an ongoing basis, or just temporary. It’s a new niche for people, and a win – win for both sides. There are virtual training locations, and even an International Virtual Assistants Association. money.jpgFind out the details at: http://www.entreprenuer.com/magazine/homeofficemag