Global Nomads Say Happy Birthday

18 01 2010

A WELL ADJUSTED “TODDLER”

Most 3 year olds don’t receive a virally launched internationally spotlighted birthday wish  from around the world. But there is one dynamic 3 year old I know, that deserves it! EXPATWOMEN.COM

ExpatWomen.com turned 3 January 16th. Founded by two travelers bonded together as friends in their expat adventures.  Andrea Martins and Jill Lengré, have 20 years of combined experience living  broad, and decided to launch ExpatWomen.com while living in Mexico City. Both are professionals, adventurers, mothers, and authors, and created a version of truth for themselves and others in the midst of the labrinyth and chaos of Mexico’s capital city.

I’ve been inspired by their vision, and have relied on the stories and the women of ExpatWomen.com many times in my own foreign escapades for commaraderie and inspiration. 

The well developed site tools provide interviews, links, resources, newsletters, clubs, real life stories, and a writers forum for ALL of us to tell our most intimate adventures and share it with women who GET IT. Just travel, create and upload.

You can also take your blogs to ExpatWomen.com, I did, along with many other talented women. BLOG AT EXPAT WOMEN. 

BLOW OUT THE CANDLES!

There are many things that define each of us in our individuality and UNIQUENESS.  Travel is one of them. Find you. Be you. And don’t look back. I always remind myself that it is better to go solo, than pretending to be something or someone else for another. We all create our moments. Past, present and future.

One thing I love about being an expat, is the diversity of it all, and a little anonymity. It’s also a little like being in a secret club. It takes a different breed to be an expat, and even more to be a serial expat.  Even better is finding websites and resources from similar women where you can find outlets for expression, creation, and getting things done.  Just like the one that Andrea and Jill have poured their hearts into.

I was also honored for my story, “Round & Round it Goes….” to be nominated by Jill and Andrea for the winning story in November 2009 on their site.  I was a little frazzled to reveal an inside look to my feelings with my story, and when I received the email of nomination over my morning coffee, I actually teared up.

Thanks EXPAT WOMEN.com, a big birthday BESO, and UNA ABRAZO FUERTE from Planet Spa! We love you and what you do.

Cheers to many, many years to come.

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Celebrity Spa Lounge Sundance – Getting Involved

14 02 2009

According to the Chinese  lunar calendar, 2009 is the year of the ox. Leading those of us, myself included, who fall under the symbol of the ox, to believe this is the year to acheiving tremendous success with hard work  and creativity.

Though such an auspicious year doesn’t need to be announced for people to be successful, I’m looking forward to being an ox. I’ve started out the year with some great events, including a spa event at Sundance 2009. With so many celebritites, spas and pampering are going to be a part of the Sundance life. There were a few great spa lounges and industry leaders at the venue, such as World Spa Lounge and Green Spa House, that were getways for the elite and their ‘people’. These are private invite only locations, where VIP lists and your favoriate celebrities can go for down time. The flow was great and without the pretentious feel you may get other locations. The mountain city for the festival and the casual attitude were a perfect fit for spa-ing.

celebrity

 Some of the private houses and lounges have A list celebrities every year, like ours. We offered free gift certificates, treatments, and products to our guests from our sponsors.  

chanchiAdditional products like CHAN CHI, yoga for your face were highlighted at Sundance venues and interviews.  Others included Jamu, Sawan, swag bags from Sephora and luxurious spa treatments.

 

Other local spas in the area or catering to the elite in some way, included Green Valley Spa, Amatsu, Aura Spa, Vie, and Stein Erickson. All favorites to check out next time you’re visiting Park City.

celebrity2If you weren’t able to be a part of this year, it’s time to start thinking about next year’s involvement. Sponsorships are phenomenol with opportunity for direct presentation to celebrities in spa treatment areas and gifting lounges.

 

Lux Spa Lounge 2010 will be hosted by Lotus Effects, and right in the hub celebrity31on Main Street with some of the biggest celebrities and gifting lounges. Start planning to put this into your marketing mix now, and calculate the ROI on getting your product, destination or treatment into the hands of celebrities. Photo opp’s, treatment presentation, media firm and PR director will aid you in getting even more exposure for Sundance 2010  and carrying on the post event PR.

Now is the time to get the best return on marketing. No more worry about pitching to Oprah, and spending thousands on the possibility of exposure with radio or TV. You bypass celebrity agents and have PR to use forever. This is marketing at the next level. The Sundance Film Festival, in it’s 25th year, is one of the biggest celebrity attractors each year. Oh yeah and you can see some great films before anyone else, talk with directors and network like crazy. Ready to be an ox in 2009?

I’ve spoken with lots of people who are concerned about the economy in the spa industry. Investors and banks are holding back, and some projects are on hold. With the economy shifting, the pressure is on to increase profit margins, not just sales. That includes money that will bring in the most return for your message, scaling back  in areas that don’t bring a return, and thinking BIG! The differentiator is the creativity, the edge and making (and tracking) the right sale.

If you’d like to contact us about 2010 marketing packages , from $1,500 – $8,500, and your space at LUX SPA LOUNGE 2010 I’d be happy to create the perfect mix for you spa, resort, body/face product or related product launches for the celebrity spa lounge. Send an email to contact@thelotuseffects.com

We will have boutique spas from Spain highlighed along with new product launches, at LUX SPA LOUNGE.

Our message is a world conscious driven lifestyle that brings wellness and spas to everyone.  Check out the above mentioned products and enjoy them along with people like Jessica Alba, Julianne Moore, Anne Heche, and Ashley Judd.

It’s time for conscientious efforts in 2009. Ox and all. Make the effort and you will see the return.  You can still stay true to your message and we can help you do that.





“Wellness is in your water”

2 09 2008

My friends had been talking about this Alkaline Ionized water for the past few months, and my husband and I finally decided to give it a go for a month to see the effects for ourselves.  Our friends have been giving us the water for free so it would be living proof that the water did what it said it did.  Then, I wanted to do a review on this blog, since topics surround health, and to let the public know about this water.

So, my initial research on the water and my own personal experience of this water was incredible.  The water is called “Kangen Water”, and just “tasting” the water was different from any other bottled water or tap water I have ever tasted, and this also includes filtered water out there as well.  The water tastes pure, and devoid of any chlorine or Lye, as is found in our lovely local water. 

So, to start with, My husband and I attended a demonstration to see the effects of this water against other waters on the market, and wow, it was amazing to see what we were actually drinking.  The demos were completed using chlorine testers, ph testers that were bought at local pool stores, and what a difference!  Kangen water uses a PH Chart of Alkaline and Acidity, and according to PH charts our PH level should be more on the alkaline side then acidic, and most of our bodies are on the acidic due to our environment and foods we eat on a daily basis.  This unit seperates the acidity in your tap water from alkaline, and you get the alkaline for drinking instead of the acid.  The alkaline reaches deeper cellular levels according to my research, thus flooding your body with pure and healing water. 

Now, this PH chart has colors on it, from yellow to deep purplish-blue, and Kangen alkaline water tests on the deep purplish-blue, while acidic water tests on the more acidic side, yellow, yuck, do we really know what we are drinking?  Our local Tap water tested neutral (green), however, the reason for this is the city has to add so much Chlorine to make the PH levels test out appropriately.  Sooo, when the tap water was tested for Chlorine levels, it was off the charts, along with lye levels, this is what we drink from the tap around my area.  Now, for bottled water, every single water that they tested was acidic, so again, maybe we should be performing these ph and chlorine tests at home right?  Putting more acid in our bodies is certainly not the answer or healthy for that matter. 

To explain this unit further–Kangen water is a water treatment system that attaches to your faucet, and has different levels (for drinking, for cleaning, for taking medication), and you adjust the level on the unit to what you need for use.  This unit also talks, well at least the top end unit talks, however if you cannot afford that unit, then the smaller unit does the same job for less money, just no talking, and this is the junior unit.  The unit lasts 15-20 years and comes with a 5-year warranty.  Kangen also comes in commercial size use, for businesses and restaurants, wouldn’t it be nice to know that we are receiving the best in water?  Every business should have one of these units, in my personal opinion:)  Especially after my testing for the past 1 1/2 months.  You can only pick it up from a distributor, so check in your area. 

The effects of the water have been incredible.  The health benefits of Kangen water show that it works in clearing toxicity, weight-loss, acid reflux, digestive issues, candida problems, helps diseases such as cancers and diabetes, etcetc.  This is all on their site at enagic.com.  A medical doctor invented the unit in Japan, and brought it to the USA in 2003 according to the reports on-line.   I have had excellent results in clearing my digestive system and toxins in my body, have lost further weight on this water, and it has cleared my skin and improved my mood as well as PMS symptons. 

Now, that is me, everyone is different, so take this review into account and see for yourself.  I am passing the word along because it is beneficial, and a good independant rep will let you try this for free so you can see for yourself.  I plan on buying a unit soon myself.  It is definitely worth it. 

Hope this helps someone!  My husband is having good effects as well.  Going back to bottled water is not an option now. 

Also, reminder to join us on our Breast Cancer Awareness Cruise and event of the year, setting sail October 13th-18th!  Check out www.spacollegeinternational.com to register or contact Liz at liz@thelotuseffects.com for any questions.  We would love to see you in attendance and time is winding down.





Organic Beauty At Home..Creating your Own “Spa” Feel

25 08 2008

 

Create that ‘spa’ feeling in your home, block out the outside “noise” just for a while & have time just for you…  I wanted to include some information and sites to peruse through that have natural organic based products that are chemical free, AND great for your skin and home!

 

TIME FOR A BATHROOM OVER-HAULCreate that spa atmosphere by going “green”

  • Clean up that bathroom first. You need a peaceful place, and that means clean and green as a great alternative cleaner. Use a cleaner devoid of toxins, such as www.simplegreen.com.  (no synthetic ingredients, no petroleum-derived ingredients, no synthetic fragrances, biodegradable)
  • Fluffy spa towels add to a spa feeling, and you can get great deals at “Linens and Things” or Bed, Bath and Beyond”, and for those on tighter budgets, “Target”, “Costco”, “Sams Club” or Walmart” offer significant savings.
  • Non-Toxic Clean-Burning Candles (to give a relaxation serene environment) –put these around your tub (if there is room, keeping safety in mind!).  You can find these type of candles at sites such as www.hollyscents.ca.  (Soot-free, natural materials from American Farms, burns clean)
  • Bubbles, LOTS of bubbles, again, there are great alternatives with no chemicals, such as making your own at home! Try this website at www.bathandbodyrecipes.com.  There are many methods of home recipes for everything from skin to hair to facial and more. 
  • Mud Mask for your face, Hair Masque for conditioning, and a Body Scrub for your skin.  I found this organic website that is fabulous, located at www.bellalucce.com or www.spabotanicals.com.  The products are completely natural.  If this is above your budget, try somewhere like “Bath and Bodyworks” in the mall, OR go to another site on-line to peruse other websites that are eco-friendly.  This is located at www.ecomall.com.  The other site at www.bathandbodyrecipes.com also has great recipes for home recipes. 
  • Slap on the masques, light the candles, turn on the music, put a fluffy towel beside your bath, and lay back with your favorite book, and RELAX! If you have a jacuzzi tub, then perfect, if not, then one can buy a makeshift one that can be plugged in the wall and lowered in your bath for the same effect of swirling water around you. 

Here are some recipes I found at the bathandbodyrecipes.com, for more, go to their website and look around:

Relaxing Foot Soak:

Big Bucket Hot Water, 1/4 Cup Rosemary Leaves, 1/4 Cup Desired Bath Salt

**pour in the Rosemary Leaves and Bath Salt to the hot water, and enjoy

Arthritus Relief Bath Oil Recipe

2 ounces of carrier oil of your choice (sweet almond, grapeseed, olive, etc.)
5 drops White Birch essential oil
5 drops Ginger essential oil
5 drops Juniper essential oil
5 drops Marjoram essential oil
5 drops Rosemary essential oil
liquid food coloring (optional)

Blend the oils together and store in an amber or cobalt glass bottle. After you have drawn your bathwater, add about 1/4 ounce (7-8ml) of the bath oil blend to your bath water.  ***Notes: Do not use all 2 ounces of bath oil in one bath.

Apricot Lanolin Cuticle Cream (nails)

1/2 teaspoon Apricot Kernel Oil
2 teaspoon Lanolin
1 drop Essential Oil (your choice)

***Melt oils together, add essential oil, pour into jar and let set.

Avocado Deep Conditioner (Hair)

1 small jar of mayonnaise (preferably organic)
1/2 avocado

Peel avocado and remove pit. Mix all ingredients in a medium-sized bowl with your hands until it’s a consistent green color. Smooth into hair being careful to work it to the ends. Use shower cap or plastic wrap to seal body heat in. **Leave on hair for 20 minutes. For deeper conditioning wrap a hot, damp towel around your head over the plastic, or use a hair dryer set to a low to medium heat setting.

Healing Lemon Green Tea Bath Tea Recipe

1/4 cup Green Tea
1/4 cup Calendula Petals
1/8 cup Mint
1 TBS Olive Oil
1/2 tsp JoJoba Oil
1/4 cup Ground Almonds
3-5 drops Lemongrass Es. oil or grated peel of 1 lemon

Mix together and package. This should be enough for 2-3 bathes.
Packaging ideas = Package loose in jars or tin-tie bags and include a reusable muslin bag or two.

**The method of using herbal teas is to simmer the herbs for 5 minutes, steep them for 10 minutes, and then pour the mixture directly into the tub through a strainer. This method is very satisfactory. The “tea” is stronger and does a better job, plus the fact the fragrance created by simmering the tea is a beautiful bonus.

***Recipes above were taken from www.bathandbodyrecipes.com. Interesting ideas and home remedies at your disposal. 

 

A reminder for Breast Cancer Awareness month coming up in October!  Go to www.spacollegeinternational.com and click on “wellness cruise” to register for the cruise event of the year!  October 13-19th sets sail, join us in celebration of this phenominal event and cause.  Sponsorship forms also available.  Feel free to also call me at 888-223-0633 x102 or email at stacey@thelotuseffects.com for any questions on the cruise, upcoming events, as well as questions on the spa industry.  We are happy to be of assistance whatever your needs are! 

 





New business and no budget? Quitting not an option.

19 08 2008

There is this saying that failing forward is what most people have to go through when they first start out.  For, if one never fails, one never progresses.   

I can tell you that I have been through more jobs and industries than I care to admit, and have failed countless times.  However, quitting never was an option, and I just continue to get back up and keep going until I get it right.   

 

I have listed some different marketing techniques that I hope will help others new to an industry, or those struggling in their current industries:  

 

1.  New in the industry? Find a mentor in your industry that will allow you to work under them and under their label as an independent contractor, intern, or a paid employee.   

 

This will give you experience and knowledge that you will need to continue to progress.   Work out an agreement in writing acknowledging your role and your mentor’s role in the business.  Your mentor can give you invaluable input and experience until you are ready for the next level.  

 

How do you find such a mentor? Go to different websites, and put in a request to speak to the owner about opportunities and offer something of value that your mentor would need, such as a Public Relations assistant (submitting press releases, promoting events, etc).   

 

Another way is by going into a facility and speaking to the owner directly about interning a few hours a week for free, then when you have a relationship in place, go up a few levels and request a paying position, or independent contractor position. Once the owner trusts you, chances are good that you will move up.   

 

2.  Whether you are a newbie or seasoned worker, Network Marketing is a great way to find referrals for your business.  Networking can put you in touch with that “right” person, OR put you in touch with a person who can introduce you to that “right” person.  These groups offer great chances to increase your listening skills, market your product or service, speaking in public and socializing techniques.  

 

Some excellent example groups to try in my area (Oregon): (if not in your area, cruise the internet for ones that ARE in your area)

-The Breakfast Clu

-Toastmasters—Wallmasters (www.wallmasters.org)

-Toastmasters—Nike

-Toastmasters (www.toastmasters.org).   

 

There are women groups and men groups that also offer unique opportunities over the internet and on-line, without having to meet in person.  Just start googling for groups on the web.  There are tons out there.  

 

 

3.  Setting up a website.  Most everyone is computer savvy, or at least on the computer in some way, and like to see a website in place.  Question is, how do you do this on a budget 

 

a.  Working under your mentor’s website, this would be one way of saving some dollars.  (or a company where you are working as a contractor, but still under the company umbrella)

b.  Setting up a FREE website, yes these really do exist, but they are limited in what you can do with them.  However, it is a start, and at least you have information on a site where potential clientele can view.  Go to www.synthasite.com for one of the free websites, no purchase necessary. 

c.  Yahoo.com has a low $$ amount for monthly fee, believe it is $8.96 a month for three months, then after that $11.95 monthly. This service boasts free domain name, unlimited disk space and data transfer, 24-hour customer service and secure hosting.  Not bad for what you get, and affordable. 

d.  If one has friends in the web design industry, have them take your project on for a discounted rate.  (or complimentary)  You can always offer to advertise their name on your site in order to do a “trade” deal and not have to pay-out funds. 

e.  Taking the idea above, do a trade deal for a web designer, offering the same thing, free advertising. 

 

 

4.  Press Releases! Easy and free and I have a list of over 72 sites that do not cost a penny.  Press Releases catch the interest all over the world.  The only catch is that you have to have material that is “newsworthy” and the best thing to do that I have been taught, is tag on to current news and offer something of interest.   

 

Piece of advice—Do not market your service/product blatantly, or the press release will be rejected (as mine have been countless times in the past when writing them myself).   Tagging onto a newsworthy event, and offering something of value (like the breast cancer awareness cruise event that is happening in October www.thelotuseffects.com), will most always work.  Also, make sure you put your business by-line at the bottom and limit advertising in the body of the press release.   

 

Google “press releases” and you can get a basic format printed out to go by.  I always (site permitting) list the business contact information at the top of the release so people can see our name right off the bat.   

 

5.  Blogging, Ezines and Forums…catch people’s attention by just writing from your heart.  As I have learned, do not advertise blatantly in either blogs or forums.  Keep it real, from the heart, as people are not looking for perfection, but for help.  Make your articles something people can use.  I tend to be a more technical writer, but it is an asset to be creative and fun as well as serious on these sites.   

 

For Forums, keep it light and feel free to also help others by answering questions, however, again keep your advertisements out of the forums, unless you are in an area that allows for this.  Make sure to read the rules on sites you visit.  I have violated more than one in my learning curve.  Forums are meant to give and receive advice, read up on upcoming events, news, and just another way of networking.  They are free and fun.   

 

Blogs are an awesome way to write articles that interest you and give your input to others.  Blogs to me can also be a sort of “daily” diary or journal on your life.  You can keep it fun or you can have a serious topic, it is completely up to you.  Just be yourself.   

 

Ezines, just a news publication via email.  Check out Lotus Effects site where there are ezines posted (www.thelotuseffects.com) if you need know how on what they are all about.  Ezines are business publications that are just emailed instead of mailed to people that are already on your warm market. Usually you send these out once a month for what is going on in your company, upcoming events, tips and ideas, as well as putting ideas in that others email you.  For instance, if you have an article idea, you can email Liz at liz@thelotuseffects.com with the article and she will get back to you on publishing in her next ezine.  This is an excellent free way of getting your name out their to another person’s contacts.  

 

6.  Writing an E-Book and then offering it for free on your website, is just another free method of advertisement.  E-Books can run from $20-$30, depending on what you feel the cost should be.   Offering a complimentary E-Book that is downloadable and costs you nothing to produce except your time, is another excellent source of gaining respect and clientele.   You can put this offer out in the mail as well as drop it by businesses, and also offer it on your website and promote through emailing, etc. 

 

 

7.  Social sites, such as LinkedIn and myspace.com are just a few more sites that are free and one can start doing marketing through meeting others on these sites.  I personally do not use myspace.com, but have associates that have much success with this site.  However, they do not cost you money, and you have everything to gain by trying them out.  There are many more out there, just Google for social sites, and more should pop up.  

 

There are so many more methods and ways out there, such as pod casting, UTube (if you have the capability), message boards, ad swapping, affiliate programs, email discussion groups, free classified listings and the regular method, plain hard work where you pick up the phone to call a warm market.  Gathering business cards from offices and placing calls later can get you past the gatekeeper to the manager or owner.  This is the old fashioned method that costs gas, but nothing else except your time.  Being able to get past the no’s and keep going is going to be a valuable trait in your new businesses.   

 

Hope this helps someone out there!  I know I struggle still, as I am newer in the industry, but baby steps will take you closer each time, and with each failure, the chances of success are that much closer.   Never ever give up on your dream, for the times when you are struggling the most, and feel like falling down, if you hang tough, your blessing will come.

 

I am going to emphasize this event again, because Breast Cancer is such a huge deal, we all should celebrate October.  Please go to www.thelotuseffects.com to sign-up for the October cruise sailing away the 13th, OR if you cannot make it, join us in being a sponsor for the event of the year.  We appreciate efforts made, and cannot wait to see you there!





Who’s on Board for the Cruise of the Year? Find Out How to Get YOUR Spot.

4 08 2008

I tend to get myself into trouble when managing several passion projects at once. This year has been a series of wellness events and socials supporting two great causes, breast cancer awareness and carbon free events. This is all leading up to a big cruise on board the Enchantment of the Seas, called ‘Cruise for P.I.I.N.K.’ setting sail October 13-18. This is truly the cruise of the year as we bring together experience, education and bonding for the professional and the consumer.

Because this is something I enjoy sharing with people and understand that there are many more out there who also share my caring and passion for this, I’ve expanding this to be an annual event. In part this has been a social experiment in networking and relationship building. Truth being, I’m not shy in calling up total strangers to tell them what I’m doing and get them involved, and it has been amazing the people across the country I’ve connected with who have donated their time, sponsorship and expertise for this wellness charity project. We have the support of leaders such as the Breast Cancer Wellness Magazine, Spa Magazine, Jamu Spa Rituals, and speakers at top levels. Speakers include, Lori Giovannoni, breast cancer survivor, and other leaders such as Felicia Brown, Nancy Reagan, Angela Martindale, Anthony Carroccio, and myself Liz Galloway.

In addition to the excitement and anticipation of the cruise, we have enjoyed local events that have included silent auctions, and local products and services for sale. We are always generous in providing food and drink on the house to keep em’ coming, as they say. Always hosted by a different local business we enjoyed July’s event at Transform and are looking forward to August 20th for an evening on the veranda at Brookside Broiler. Want to join this months event? Get involved by calling the organizer for attendance, sponsorship or marketing at 801 419 0858. Check out out highlights from last month in the videos above. You you can be assured your in for a great event again. You will hear a presentation by a nationally renowned speaker and breast cancer survivor, Lori Giovannoni at 7:00 p.m., along with live music and a preview of our adult beverages and Brooksides summer menu.

A big thank you to July sponsors once again who helped make this possible;

We also put out a heartfelt thank you to the community, who donated $2000 worth of product and services to our silent auction. We raised hundreds of dollars for the local breast cancer chapter, Salt Lake City. Thanks to the efforts of;

I encourage each of you to get involved, patron our great sponsors and join our October cruise for only $474 per person. Register at 801 225 7600. See you August 20th for our next social with;

  • Laurie Gionavanni
  • Deborah Hart Originals
  • Brookside Broiler
  • Lotus Effects
  • Morris Murdock
  • Transform Studio
  • More….

Deborah Hart will also be creating a one of a kind P.I.I.N.K. jewelry piece for auction on the cruise with many other items! There is still limited space for a few more sponsors and auction items, please contact me to get involved and get marketing. 801 419 0858.





Puffery and the Madness of Crowds – Six Lessons in PR

13 06 2008

THE BUSINESS OF PUBLICITY

I’m giving a bit more attention to our publicity topics and how to create attention getting offers this month because of our upcoming webinar, June 23rd @ 4:00 p.m. PST, “A Crash Course in PR” with Jill Lublin, a top PR strategist and best selling author who’s sold over 1 million copies of Guerrilla Publicity in several languages! We have her for an exclusive interview for a whole 60 minutes of step by step ‘how to’s’ in PR. Yes, I’ve used some bright colors in this post to ensure you don’t miss the facts. This tactic can be thought of as primary in some circles, however, in our attention deficit-time deprived society, I’ve got about 10 seconds to give you the facts. Register by this weekend at get VIP access to the webinar – that’s $20 off the regular price, extra tips from Jill Lublin, and you’re automatically entered into our drawing for a free October wellness cruise! Register now @ The Lotus Effects.

This webinar is fashioned to reach into the hearts of all entrepreneurs, not just those in the spa and wellness industry. I was so excited to speak with Jill at a recent conference, since I am a fan of her books, that I couldn’t resist setting up a webinar so I could share her insights with all of you. Ensure you get a spot, register now.

SIX LESSONS IN PR

Understandably there are infinite posts on line referencing publicity, PR agencies, and all sorts of media experts. Glen Kelman of Redfin is someone who understands the value and uniqueness of entrepreneur-itis! He recently spoke on Guy Kawasaki’s blog about the brave new world of DIYP, do it yourself publicity. It’s so refreshing to hear this referenced as something not filed under insanity. So many small business’ don’t have the people power or the financial power to pay out thousands per month for a media agent or traditional PR agency. This is especially true in start up’s when there is no guarantee you’ll be the next hot and sexy product or service in the media. Sometimes the only person left to create media relationships and forge contacts is YOU, the start up CEO. The CEO who also has to be the receptionist, client manager, sales person, accountant, and of course, publicist.

1. Most media professionals are more cautious than you. Entrepreneur’s and business owner’s are inately more tough skinned when it comes to risk taking than radio and TV producers, for example. If you don’t know your stuff, your story and aren’t highly professional, you’re going to make more than yourself look bad.

2. If you’re not a pro, get training to make yourself look like one. If you can be an entertaining, well received guest, you’ll get more media bookings. Sometime that takes a lot of practice with a media coach or patient an un biased friends and family, with lots of video for review. Ever heard the term, money attracts money? Media is similar. Once you’ve achieved a certain level of media status, Big Idea, Oprah, Today’s Show, etc., you attract more media.

3. Don’t be disingenuous. If you can’t deliver what you promise, don’t promise it. False motive is harder to forgive in the media and the public for that matter if it is perceived to have come from someone disingenuous. People relate to “real” experiences and “real” people. Remember the brow beating of the author of “A Million Little Pieces” on Oprah, after it was revealed he made up portions of a non fiction book represented as real. The publicity he received after that is not what you’re looking for.

4. Mental activity = Ideas. When Glenn Kelman said ideas are a precious thing, he wasn’t kidding. Here’s what he said about creating your own. “Imagine how you would finish this sentence if you were having two beers with your best friend: “You know the strangest thing about what we’re going through is …” What comes next is your best story idea. Even if the story isn’t about your company, you’ll be a part of the conversation. The rest will come naturally.” I don’t know about you but I’m calling some friends to have a beer, we’ll chalk it up to brainstorming

5. Create the PR mix that’s right for your personality. How do you want to get your story out? You’re PR style could be a mix of guerrilla, networking, subscriptions to media sites, and managing your PR agent. Sometimes you will run through several PR options and test what drives the most response. Media is great to have, but its also great to have it on your terms. Terms that reflect your passion, knowledge, sense of humor, ideas etc. As the DIYP, (do it yourself press) says, if an agent doesn’t work for your personality, then don’t have one.

6. Have the tools to back up your stories. Its an additional bonus for producers and others to know that you, the guest, has additional tools that establish your credibility. This can include books, media kits, press room info/web pages, CD’s, proto types, fact sheets and many other money making tools that give you credibility and residual income. Any story you pitch should have substance and fit your audience. Its even better if you have visuals to reiterate your story, and can use any information based tools you’ve created to create a brand for yourself.

Entrepreneur’s are usually very individually minded people who are not swayed by the madness of crowds, conformity or puffery, which is why I love them. You can find out more about PR with Guy Kawasaki, Glenn Kelman, and more than our six lessons during our webinar; Learn to;

  • Create a distinctive brand
  • Build your assets and growth systems
  • Create more residual income
  • Gain media attention
  • Master PR strategies
  • Find out why traditional formats don’t work
  • Get fresh ideas, sound bites and more

‘A Crash Course in PR’ with Jill Lublin. See you there. June 23rd @ 4:00 p.m. MST. Your phone.