Do You Need to Hire a Traffic Planner for Your Spa?

26 09 2009

 

STOP, BACK UP, TO THE LEFT, A LITTLE MORE, FOLLOW THAT CORRIDOR…..NOW YOU’RE READY FOR YOUR RELAXING MASSAGE

When assembling your team of experts and consultants for a new spa related direct your spa trafficproject, you don’t typically think of adding a state or city traffic planner to your team.  But should you?

The impact of avoiding congestion, underestimated space, and calculating flow and function is why many large scale spa brands are seeking the counsel of city traffic planners. With 18,000 – 80,000 square feet to be considered at some of these destination and mixed use spas, it’s no wonder they seek counsel.

There is one thing about spa planning and layout, just as with any other project management. Do it right the first time! I’ve seen too many spa projects: Start up’s and renovations get a VERY expensive education on what to do and not do in spa planning. Pay for your MBA at University, not on the job training with your project.

So why city traffic planners? Because they focus on things like bottlenecks, connectivity, and flow. Because your infrastructure and function push your traffic (clients) where you want them to be, at the time you want them to be there, while still maintaining a high traffic flow and the illusion of tranquility and space. 

Do you want your high paying luxury destination guests annoyed there are too many people in the hammam at peak hours, or that the siesta room is not siesta-worthy, or the organic juice bar does not meet their needs because of underestimated planning? I doubt it, unless you want your budgets not to be met, and unsettled investors on your back.

Let’s create an example of a large mixed use spa being built in Egypt or Beirut.  This will take a bit of knowledge about architecture, landscape architecture, civil & structural engineering, historical preservation, sociology, cultural history,  local talent access, local healing traditions, customs and labor laws, and possibly even immigration.  Not to mention consultants experienced in spa concepts, marketing, training and launch. Guess what, an urban planner or traffic engineer is very likely among this mix too.

Much of the above applies to nationally built spas as well as foreign built spas, however the issues of navigating foreign lands and laws increases the need for these. And since many of the large spas brands (BuddhaAttitude, Rosewood, Six Senses, ESPA) are launching in more remote, and more foreign wide open spaces, (Jordan, Damascus, Qatar, Maldives) the assembly of the project management team with the skill set above  is  first and foremost.

Here are some of the similarities amongst spa planning and traffic planning:

  • 1. Preserving useful and open spaces
  • 2. Be forward thinking for future growth and increased use/traffic
  • 3. Creative construction and solutions around existing or difficult areas
  • 4. Smart management and direction through the areas once they are built
  • 5. Reduction or elimination (in spas) of congestion that keeps flow and funtion going
  • 6. Managing the investment and getting the best market pricing

There is a high cost to congestion, even in spas. Planners of all types are there to help you solve your traffic flow problems and ensure your guests will float away in bliss, leaving a long trail of positive testimonials with everyone they meet, resulting in increased branding and traffic for you.  A traffic 2public relations dream.

In the meantime, keep the traffic jams to a minimum.

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As Seen on More.Com – Beauty Picks

24 09 2009

40 is the New 20 – Take a Look at Some Great Products for Women.

Murad Face Serum

This first thing that I need in the morning is a pick me up face product. One that works great for women of mid age, and myself as I’m coming into the age of ’40’ is the new ’20’, is a dual face serum and silky make up primer.

Thats why I love Murad’s Perfecting Serum.  Don’t let the “Age Reform” trademark throw you.  Beautiful, confident and strong women don’t need reforming, but the product does what it says in perfecting and priming the skin for your day.

More Magazine  recently listed its 12 top fall picks for your beauty bag. I also use several of these products, so I thought I’d share them with you. New York Beauty Editor, Nikki Ostasiewski, reviewed the products listed and gives you her comments on More.com . I suggest keeping up with this self proclaimed “lipstick wrangler”.  A soul twin, as the one thing I don’t leave the house without is a good, bold lipstick.

As many of you know with over 11 years in the spa, wellness and beauty industry, I receive tons of products for review, do secret shopping checks, help others formulate their own products and follow product trends to use as sponsors of many events.  Murad is a line I’ve come to appreciate, and it works for my skin. Do more shopping with them now. Murad.com, focused on anti-aging and acne.

I’ve known several spas that have used this line in their retail mix, and added some to its professional mix. Including, International Day Spa & Healing Center, and Essential Day Spa, with other famous spas in Las Vegas on board as well.

Howard Murad, the skin science expert, has been involved in the spa industry for some time.  Much of their more recent focus has been an increased use and sales of their line to spas, salons and medical spa centers. With an expansion into its own Murad Inclusive Health Centers, it looks like it will continue to lead in anti aging and cellular repair. They have my vote.

Another tasty product highlighted by the “lipstick wrangler” is Kiehls Body Balm.  I just ordered my own supply of this one, since I couldn’t locate here in the Mediterranean.  A friend is bringing a whole supply of products in my goody bag when we meet up in Paris next month.  (I just love birthdays)

You can purchase their products and review more by creating your own mini home spa. Kiehls.com  This is a deliciously scented hydrating balm, perfect for keeping skin supple, and youthful. I find myself needed more and more hydrating, even with all the wonderful access to traditional Mediterranean thalossotherapy.kiehls body balm

 

Keep following as we will be bringing in more highlights of products, especially as I do a new review of the wellness factors in the Mediterranean for the next Health Tourism Magazine issue. As always if you have more suggestions, a product to review, or are looking for a lab to help you formulate your own scents and ingredients, let us know.

We source many producers in the U.S., Europe and Thailand. In the meantime follow More Magazine, a new favorite of mine for reinventing yourself, inspiration, lifestyle and beauty.

Have a beauty day! Ciao.