Earth Day and Spa Business Marketing – April 22 2008

22 04 2008

A Little Bit of All of Us For Earth Day

So many of us, including many ‘green’ minded spas, are sharing our ideas and resources for helping make Earth Day a success. That can mean combining your philosophical and environmentalist selves, with your spa business success. If you haven’t already put together some marketing mix to take advantage of this well celebrated holiday, it’s time to get your creative mind together, and put together a fantastic development by tomorrow. Whether that is a branding idea with a well place logo, that can also get people to be aware of doing at least one small thing for Earth Day, or something less obvious. It’s just creating word of mouth. Give away water bottles with your spa logo on them, to remind people of reuse, not overuse. Start making some calls now, and invite your local TV and radio celebs into your location for complimentary organic product, or a natural treatment just for TODAY ONLY, and then start entertaining in your spa with an open house. Don’t have a high profile? Get some of your spa professionals out into the street to offer giveaway’s, attract clientele and otherwise bring a spot light to your location. Partner with a non profit to benefit someone with your spa profits from Earth Day,  the possibilities are endless. If your not taking advantage of every holiday as a reason to entertain and bring attention to your location, your not doing your job. Spas across the planet are putting their best foot forward, here’s a few reviews;


Mandara Spa Celebrates “World Earth Day” in their Shanghai location by partnering with a US. non profit, Arbor Day Foundation, that boasts nearly one million members to help conserve and plant trees, a life source for us all. Anna Bartram of China Economic Review says $1 from each treatment will be donated to the foundation in support of Earth Day.  It looks like Marriott International and other Mandara Spa are also making the effort to support this project. “Marriott International has recently signed an agreement with the State of Amazonas in Brazil to fund US$2 million to an environmental management plan to be carried out by the Amazonas Sustainable Foundation. Guests at Marriott hotels will be able to contribute to this fund by the end of the year.” Anna Bartram This is a great example of high profile support. Do you think they are also using this to let the media know what they are doing? You bet, otherwise they wouldn’t be taking care of public relations very well. You can still be a philanthropist and be a successful business owner, that uses every opportunity to bring attention to your spa.

Elle Magazine has also jumped on board with their Earth Day themed bus tour.  “Elle Magazine’s Eco-Salon & Spa Celebrates Earth Day in So. Calif and Goes Green with Goodies for YOU!” says Stevie Wilson of L.A.  Story in her recent interview and article with one of their PR guru’s. Almost every magazine will have an issue or at least a section of showcased eco-products, businesses and trends to try to get people informed and on board for more long term sustainable living. A subject I am a fan of. I’ve recently gotten rid of my gas hoggin’ car, gone paperless in my business, and gotten off junk mail lists, and that was just last week. Of course in the scheme it’s not much, but we do what we can.

Along these lines Elle Magazine has decided to take it beyond just their green issue and into the street, literally. ” What Elle Magazine did was create a bus — not just any bus- but a biodiesel-fueled eco-salon and spa bus that’s green inside and out will be traveling around Southern California from Tuesday, April 15, 2008 – Sunday, May 4, 2008 making one-day stops at exclusive shopping areas and attractions.” Stevie Wilson

They will showcase what hot in eco products and trends, giving beauty treatments, and attracting awareness for ecologically efficient changes withing each of us. Want to make sure to meet up and support this crazy media tour? See their calendar below to get on board. Elle Magazine ECO BUS;

Tuesday, April 22 – Earth Day celebrated at Third Street Promenade from 11AM -7PM

* Wednesday, April 23 – The Grove (park in front of Nordstrom’s) from 11AM -7PM

* Thursday, April 24 – Kinross Ave & Gayley Ave in Westwood (in front of Gamestop) from 11AM-7PM

* Friday, April 25 – Weyburn Place & Broxton Ave in Westwood (in front of CPK) from 11AM-7PM

* Saturday, April 26 – Main Street in Santa Monica (front of The Victorian) from 11AM-7PM

* Sunday, April 27 – Malibu Country Mart (near Taverna Tony) from 11AM-7PM

* Tuesday, April 29 – Third Street Promenade from 11AM-7PM

* Wednesday, April 30 – Third Street Promenade from 11AM-7PM

* Thursday, May 1 – Manhattan Beach (at the El Porto lot) from 11AM-7PM

* Friday, May 2 – Manhattan Beach (at the El Porto lot) from 11AM-7PM

* Saturday, May 3 – Montana Street in Santa Monica (in front of Wild Oats Market) from 11AM-7PM

* Sunday, May 4 – Main Street in Santa Monica (in front of Monkie) from 11AM-7PM

Here’s a quick inspiration for a different look on celebrating Earth Day;



I’m not done yet, here’s a few more eco friendly spas that are making their own contributions to a sustainble world. The Sunrise Earth Day Spa, has gone all green in it’s building. It’s earth inspired decor, includes natural materials such as dark wood, bamboo, silk, leather, and Asian flora. Before treatment, guests are served fresh juices and are treated to a hot foot bath integrating the client’s choice of Dead Sea salts, sugar, or milk powders. The menu of services includes fresh fruit facials and body wraps, reflexology, manicures and pedicures, mineral makeup consultations, and waxing services. Taking it all natural.

How about organic products to add to your spa, create private label and increase your branding? It can be done with both of these organic spa product developers.  Raw Botanicals is a handmade organic product made in Costa Rica, with natural exotic products and certified organic ingredients.  You can see an article I wrote on sustainable living here, that includes Raw Botanicals giving back to the community, as published in Spa Management Journal March 2008. You can also contact organic spa product developers, YUM, with Preston Inc., for organic private label options with volcanic mud, licorice etc., Both great for giveaway’s, client gift bags, Earth Day and everyday. Check it out.

Other spas are contributing to their clients well being and the world’s bottom line, by asking people to bring in any old bliss bag to any spa location on Earth Day, April 22, to receive 20% off any purchase of bliss and Laboratoire Remede products. This and other product offers are highlighted  by Laurie at Beauty Spot.

Create your own Earth Day idea both at the spa and home, and don’t be afraid to share your results with us, we love great feedback.  So get crafty, shop wisely, save electricity, high a tree, recycle, save gas, and pay it forward. The earth is for all of us! Happy Earth Day!




2 responses

10 07 2013

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You have touched some nice points here. Any way keep up wrinting.

4 08 2014

Hi! Would you mind if I share your blog with my twitter group?
There’s a lot of people that I think would really
enjoy your content. Please let me know. Cheers

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