Day Spas and Resort Spas Set a Bad Example When Training is Overlooked

4 12 2007

When spas and resorts overlook needed training and customer relationship’s its a loss for the industry and the client. With our society highly focused on both inner and outer beauty and wellness, it is key that spas and therapists don’t lose sight of the real purpose they are in business. Results based, experiential services and the client. When spas have a lackluster attitude about sub standard training and operations, they are not the only ones hurt. Many spas say they are lacking the clients they need and the wanted exposure to make them successful. Much of that is due to gaps in training and insufficient customer service, because people don’t want to justify the cost for training. That sets a bad precedence for the industry. That is why providing cutting edge training seminars and in depth business reviews are one of the top priorities many industry experts, and foder for industry trend reports.That’s why training is a key focus of leaders like www.thelotuseffects.com .

Most recently Lotus Effects and Spa College International trainers had big success in focused seminars in Costa Rica and Mexico City to address both hands on and theoretical training for spas and individual entrepreneurs. Pulling from business tools and insights from the spa and hospitality industry, along with showing how to access industry’s across the board for resources. The results were positive and client driven. Here are some key touch points to remember when reviewing different training’s and convincing your superiors that it is necessary;

Spa Ambiance – You can’t fake being a good therapist, or giving a good treatment. You need tools and support. And remember that creating your visual and physical atmosphere helps you be competitive.

Client Comfort/Trust – Stop copying what everyone else is doing and raise the bar on client comfort and trust, that in return beget loyalty. That comfort and trust comes with experience and training.

Boomerang Booking – The whole purpose of your business is to entice clients to use your services and return to you for more. Put your time and energy into a focus of getting your existing clients to return. Plan for future outcomes and trends to some degree and create the menu to sell.

Review Client Emotional Base – Build on seed ideas that have given you past enjoyable experiences that reflected your comfort, positive sensory level, therapist interaction, and feeling. Take action on the good points of how that affected your emotional base and transfer it to your spa treatments.

Lifestyle Treatments– Address niche markets and money markets like LOHAS – Lifestyles of Health and Sustainability. Find gaps in the current trends like spa community living, lifestyle coaches, eco movements, and spa concierge services, then improve upon it.

There are plenty more touch points to be aware of, this is a quick example, so you don’t fall into the trap of unwittingly setting a bad example for our industry. We have all heard of less than stellar spa services, maybe even experienced one ourselves. Without the correct training, it can go beyond that, with lack of knowledge of products, contraindications, treatment/client needs or even bordering on ethical and boundary violations, spas can run into trouble. This kills your business and drives a wedge in the seamless flow of what a spa needs and what our industry is trying to portray.

Liz Galloway, who has trained people in several countries says, “It’s almost a universal problem that I continually run into. You can’t expect your staff to perform as needed, or act as your ambassadors without the right career training and support.” She goes on to say, “Invest in training where it counts, so it doesn’t affect your bottom line.”

Don’t let lack of the right training or support of your staff hurt your business. There are many training solutions in the industry, and spas should be consistently monitoring trends and accessing industry professionals to continue to increase standards and create their own trends. Find training solutions at;

The Lotus Effects Precision Training – www.thelotuseffects.com

Santi Spa Management Training – www.frederiqueacademy.com

Cortiva Institute – www.cortiva.com

Steiner Educational Group – www.steinerleisure .com

The next customized seminars from Spa College International will be in Jamaica Antigua and Thailand and include the new training partnerships with Michell Royer, and Angela Martindale bringing an additional 20 years of health, communication, management resolutions, bodywork, fitness and healing energy work into the training curriculum. Want to set a GREAT example? Have boundaries, be passionate, set trends, be authentic and create boomerang booking.

Pick up the newly published core manual on spa treatments, marketing and empowerment tools for the spa professional – “Spa Essentials a Course to Mastery -From Fundamentals to Management” now for only $45 including workbook and forms.

 

 

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2 responses

25 06 2008
Fitness Spa Resorts

Thanks for the post. To create a personal business connection as a consultant, while maximizing your key contributions and potential. It is important to utilize knowledge and contacts in the industry, to recognize areas of need, and find a way to change the present for a better future.

17 09 2012
Jennifer Jhanda

Terrific piece. Thank you for putting this out there. We at National Holistic Institute massage school take great pride in providing our students with the necessary well-rounded, holistic training for a multitude of career opportunities, including spa work, and really appreciate you contributing to this conversation.
Thanks!

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