Spa Consulting As A Career- What are your interests and how can you make it into lifelong earning?

28 09 2007

I will start off by stating some updated statistics from our industry on spa attendance and growth. If you haven’t already seen these you can follow up with the full study at ISPA.

ISPA report estimates 100 million global spa-goers

“The international spa association has revealed preliminary finding from its 2007 spa industry study. According to the consumer report, ISPA estimates that there are nearly 100 million active spa-goers worldwide. The most popular treatments include facials, saunas, and steambaths and full body massages.The consumer report research was drawn from 12 countries including Japan, Italy, Thailand, Spain, the UK and the US. According to the spa industry study, as of July this year, there were 14,600 spas in the US, representing a 6 per cent growth from August 2006, when there were 13,800. Day spas remain the most prevalent spa type. In 2006, the US spa industry generated an estimated US$9.4bn in revenue, expanding at what ISPA chair Jim Root described as a “healthy, steady pace.” The complete studies will be released at the 2007 ISPA Conference & Expo on 12-15 November in Florida, US. “

salt.jpgThis excerpt was pulled from the Spa Opportunities Magazine, and Spa Business Magazine news. Both great resources for you to follow what is progressing in spa development, the worldwide reach and influence of spas, along with recruiting information and opportunities. So if your serious about making a position for yourself in the spa industry, this is a great resource for a head start. So now we know we still have a large following of spa-goer’s, which means there will continue to be a need for trained spa employee’s. There are many positions within the industry that can satisfy your love of health and beauty in an aesthetic environment with your natural talents and job task preferences. Now how do you decide if this industry fits you as a career choice?

A- You roll the dice, literally, and hope for your lucky number

B- You’ve just been fired from your previous job, and you like going to spas anyway, so what the heck?

C- You’ve enjoyed a background in hospitality, healthcare, fitness, or beauty and want to combine your talents

D- You have a passion to help people, and continue to learn.

Maybe it’s a little bit of all of those things, plus a lot more, but ultimately you will need to find fits best with your current experience. You may need to make a decision if you will get more training to reach a position you may want, like, Spa Director, or Spa Consultant. There is currently a shortage of well trained therapists and treatments specialists in some geographical areas abroad, along with a shortage in experienced managers and directors.

What are your options?

A- Front line; Spa receptionist, retail sales, support staff, make up artist, yoga/pilates instructor…..

B- Back line; Spa attendant, therapists, estheticians, specialists, cleaning crew, support staff….

C- Management; Spa Manager/Director, Owner, Spa Type Corporation(resorts, hotels, retreat, wellness, etc)
D- Spa writer, Spa Architect, Spa Consultant, Product sales, Equipment source, Spa Treatment Trainer, Industry Speaker….

There are more options to get into this industry than those listed above, but at least this gives you a list to see where you might fall in line with an opportunity that best fits you.

beauty-img.jpgBeing in the spa and hospitality industry for 10 years, I have gotten to a point where I’ve decided that there are certain aspects that fit with my talents better than others. I now focus on spa mentoring and consulting for new and existing spas, along with being an educator in the industry on everything from spa and body treatments to spa growth and business tips. How did I end up here? I wanted to have an easily transferable skill that would allow me to work and travel. I also wanted to be healthy, provide therapy, and continue to learn how to help other people do the same. I was recently interviewed by beauty industry writer, Leah Patterson on this very topic, and what I would say to others looking to get into this industry. You can also see some of my past presentations at conferences and expo’s like, IECSC, and Spa and Resort Expo. My calendar seems to be filling up with more educational events that I hope you will join me for. Coming up we have Spa Training Seminars, Massage Trends, Women’s Entrepreneurial Conference, local wellness retreats, and I will start out 2008 with a great presentation at the Day Spa Expo.

Spas, wellness, and health are a big focus in our lives as we continue to seek long lasting balance and enjoyment of the time we have here. It’s a steadily growing industry that allows for quite a bit a flexibility and ingenuity. I’ve included some great resources for you to find out more on some immediate training options. I hope to inspire you and perhaps launch you into a new career. It’s one I’ve enjoyed, and hope to continue to be an innovator in for many years. I always encourage touching base with those looking to enter this industry, and have great options for mentoring people in these positions. This is a start, now it’s up to you where you want to go.

You can look into options like Spa Management Training, Spa Consultant Training, International Certifications and local Spa/Massage and Wellness schools.

Happy Spa-ing!

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Conference for Women Entreprenuer’s – Get Inspired for Your Own Start Up Wishes

19 09 2007

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Entrepreneurship and Spa-ownership
I know a women’s entrepreneurial conference may not sound like it belongs in a spa and wellness blog, but what could be more well suited to our daily need in finding balance with all of our demands, than a little inspiration and balance. The healing arts and beauty industry can be a very demanding one that our clients luckily don’t really see, if we are doing our jobs correctly. Every business, including day spas, sole practitioner’s, and resorts have to secure a profit and create an exceptional experience to stay ahead. If you often feel like your off balance, it may be time to seek out some new tools. Know what you’re facing each day and how even a small shift in your focus can change things.This is where conferences like this one come in handy to ensure we sharpen our competitive edge. Our compounded responsibilities, stress, and business needs, combined with personal, family and emotional needs translates into a greater need for focus to ensure that our minds, bodies, and businesses are healthy and balanced. To do that we need resources, competitive fringe, and lots and lots of networking with inspirational women and media. This brings balance that creates a level of personal health and wellness in our lives.

I read a lot of business related books and magazines for advice from corporate leaders, to stay up to date with progress both in my industry and out, along with finding inspiration to create long term strategies and performance improvements. This is a great way to educate yourself on ways to leverage alliance relationships as I’m sure you know, and possibly have already been doing. Today’s businesses need to be able to turn information into action, which is why expo’s, tradeshows, and conferences are so popular in bringing together organized workplaces and growth. In all this time, I’ve found a few themes that work across the board for entrepreneur’s and individuals in reinforcing lessons and growth.
-It takes time to change, and to make change stick

-It takes constant attention to detail and repetition of practices

– It takes a person who can keep their eye on the long term strategies even as they have to take bite size steps to get there

– It’s more “sexy” to get things done with motivation rather than force

– Sometimes force is necessary for change

As we create our outcomes from these and other strategies we can measure our goals in more feasible ways. Since these themes are so popular for all businesses, I enjoy sharing these with you and mentoring other business owners and start up’s as they may struggle to find their concept, or even what fits with their natural talents.

Make a Wish – Make it Happen
I come across many dreamy eyed spa entrepreneur’s, practioner’s and people needing some information based tools in many different wellness aspects. Many have a wish and many make it happen, which I am happy to be part of. The reason I mention this is because ‘Make a wish, make it happen” is the mantra of a local Salt Lake company called Start Up Princess, an international networking and mentoring company, and the force behind the upcoming women’s entrepreneurial conference. Recently I was asked to speak at this conference and was honored to do so regarding “Keeping Perspective” in business. This topic is something close to my heart as I’ve gone through the occasional roller coaster, better known by it’s real name….. business owner.

Founder of Start Up Princess, Kelly King Anderson, not only has put together a top shelf program for this event, but has been involved and motivated to bring many well known speakers and authors to the Salt Lake market for our benefit. One being a favorite author of mine, Seth Godin, known for ‘Small is the new Big”, “The Dip” among others. These are great resources for business topics, idea generating and inspiration.

Taking the Leap
So as you can see, I love to talk about the uses and benefits of industry conferences, networking and taking the initiative to step out of the box with your same resources, and expand. I hope you join me and the other presenters, October 12, at 11:20 a.m., at the Utah Valley State College, in my progressive and creative presentation on “Keeping Perspective; Steps to the Dream” You never know how you can apply this to your own spa and wellness dream. This conference runs all day from 9:00 a.m. – 3:00 p.m., with lunch for a small fee.
Feel free to register at ThomasLA@UVSC or find our more at Start Up Princess. A special thanks to Kelly for her hard work and dedication on continuing to provide us with tools like this one.





Lotus Effects And Preston Spa Business Solutions Work Together in Spa Developement

12 09 2007

FINDING SOLACE IN A MYRIAD OF CHOICES – SHARED EXPERIENCE

This is a quick look back in time. Years ago when I was shaping the direction of my company in spa development and consultancy. Thought I’d share my thoughts, and opportunities. Since then, I have created two growing companies and am launching a third that will bring a new level of training to the spa and wellness industries. I will also bring you more postings on career development and opportunities in this heading, so stay in touch, and tune in for future growth. Enjoy.

While the seemingly overwhelming spa industry continues to grow, technical abilities increase, and newcomers enter the scene, we may find ourselves zig zaging from one direction to the next. Looking to find where we as therapists, directors, physicians, editors, speakers and so on will be most comfortable, somewhere to hone our skills, and be recognized for them. It’s hard to stand out in a crowd of apples, if you’re just another apple, so we try being oranges. Well, you get my point. We seek to devour information and success but to be celebrated for our individuality.

I have always had an insatiable appetite for learning, and true to my trade, I am continuously pursuing the web, reading trade magazines, researching trainings, following conferences and making contacts with like minded people. It was in this search that I located an informative and friendly site for all aspects of the industry. This web page, stood out among the 100 thousand others, not because of a flashy web master, but because I could refer to it for all of my needs. And being as I was currently on a contract project in Costa Rica, I needed to search a little harder, and locate information that may otherwise be readily available to someone in the U.S. I relied on internet connections and online trade information, to minimize that distance, and keep me informed. I utilized this site to locate quality products for a start up spa, answers to questions on subjects from esthetics, operational forms and organization, industry updates, interview suggestions, business mentoring, and if there was something that I couldn’t find immediately, I could locate the answer in an online forum, hosted by the site, and put in my two cents. A place where you can easily converse with people from around the world, on any industry subject. Since I’m a fan of the “flattening of the world” concept, this was great.

As I was looking for more career training, and wanting to increase my knowledge base and evolve as a spa consultant, taking on new projects, I knew as an analytically minded person, I needed a no nonsense approach. I needed the most quantity in the amount of time provided, because like so many others, my time was limited. I have passed up many advertisements and invitations on trainings because, I didn’t want an infomercial, with promises of free stuff, bonuses, or jam packed solutions, with no real sustenance. It is easy for an insincere salesperson to tap into your innate knowledge, presenting simple answers that have ultimately been extracted from within you. The spa industry at its core is about the human condition. If someone is pitching another well worded slogan, consider what the motive is.

I have always read industry articles from this site with enthusiasm, authored by Douglas Preston, and succinct in subject matter. I have also located his expertise on other web searches, for answers to esthetic questions, product and business matters. So naturally I was enticed when I found he would be providing a course in precisely what I was looking for, career advancement. As I had already had a feel for what he was able to present, I trusted it would be worth the long day of travel, and expense. On the first day of our course, I was pleased to find we had an intimate class with a total of five ladies from varying backgrounds, with like minded interests and ambitions. As I had flown in to the California conference from my present position out of the country, I was first in distance, with the second runners up from Canada, and Colorado. We also had a couple of local girls from, San Francisco and Los Angeles. Some of us already well established as consultants, or sole proprietors, and all of us being experienced in the nuances of spas. I knew we were all searching for that next step, a little support, and for me personally to light a fire that would propel me to reach beyond my previous motivators. I had hope that we would learn from each other as well as the host of the seminar.

As I am now back to work, I continue to read articles, and press releases, but feel I now have more personal information and tools to build on. In addition to having launched my Spa Development and Consulting business in Costa Rica, I also launched in my hometown of Salt Lake City. I continued to be a frequent visitor to the site once I returned, and as I have now met the author in person, I could appreciate the nuances of his writing and am familiar with the references. I have confidence that his ability, experience and past accomplishments are the real deal! In addition I was pleased to become part of a strategic alliance of spa consultants with Preston, all touting excellent experience and backgrounds. You never know where that one trip will take you.

I believe in sharing as much of our knowledge and information as we can, teach, talk and share with your associates. If you find yourself resistant to this you may consider that it is not your fear of sharing knowledge but the fear you will be become obsolete by doing so. Not valuing what you have to personally offer will limit you. And inevitably you will limit yourself right out of a job.

I have realized that I can choose to surpass my dreams, expand my career, and not be limited in offering my unique talents, to my colleagues. After attending this career training, I have returned with new excitement to my position and set new goals. This team of professional affiliates, based in Santa Fe, provides various training throughout the year along with personal services, locate details at www. prestoninc.net. My best wishes to all of you in your careers and I hope to have the chance to met and work with you in the future, in spa consulting and mentoring!

I can now enjoy a long overdue escape to the beach, lulling in and out of sleep with the waves of the rising tide. I am clear, and ready to go forward with the practical application of my Preston inspiration,expaniding my business success.





Practice What You Preach – Define Your Spa Training Needs

4 09 2007

It seems like we are on a role lately with training. I’ve been talking training with so many clients recently that it seems like that’s all I do now. Hey….it’s not like me to complain, that’s a good thing. It means more and more people are seeking out valuable trainings and doing the research needed to decide what training will work for them, in their world, when they need it. images.jpgTraining was even the running theme in this month’s Spa College newsletter, and will be a focus in this year’s World Massage Festival, and was previously a topic at the 2007 Spa Summit.

As we all know, getting the right training for your spa or wellness facility is a key point that needs to be continuously addressed by companies. Don’t worry, it’s certainly not an issue unique to the healing arts industry. Training, the lack of, and the how to’s, have long been a challenge for companies across the board. So of course I thought….hello…..why not introduce you to some of my partners in training? I’ve long partnered with Preston Professionals in providing thorough spa consultancy services, seminars, and what else, trainings. They have recently launched a new training facility where they will be providing more seminars and services, one of which I love called “POWER UP.” This is a perfect two day training for your front line staff that is designed to enhance the first impressions and profitability of your location. Check them out, compare them to others, and make a great decision for your year’s training budget.

Back to me. I love training not just because I provide it as part of my consulting services, but because it offers a way to provide goals, specific action tasks and a contingency plan for your business. Since our hands on work is such an import part of what we do everyday in our spas, knowing what to do once your in the treatment room, or knowing what you expect your therapists to do will contribute to bringing clients back. Whether your upgrading to include LIPOMASSAGE by ENDERMOLOGIE, the glide of the JADE STONE MASSAGE, or a little indigenous therapy with HERBAL COMPRESSES your one on one time with the client should be top notch. This goes back to our discussion on POWER UP. This hands on therapy goes hand in hand with the quality and training of the rest of the support staff, front desk and especially management. Taking the steps to ensure that your plans will achieve your organizational goals, will create happier over all facility, and it will need to include everyone on staff. Here’s a quick look at some planning types to help you reach your target and training needs:

Single use plans– This takes into consideration planning that will focus on a one time “use” or goal, that will most likely not be used in the future. (seasonal offerings, opening parties etc.) Hopefully a single use plan will not be what you use in planning for training, since it is recommended that training occur on a consistent ongoing basis.

Standing plans– Used to focus on repeated goals, which can be adopted as policies and organizational rules. This is what I recommend in planning for your staff’s training goals. You may need quarterly trainings, or a standing plan for internal policies and protocols.

Contingency/Alternative plans– Always have one of these no matter how small the task or decision. A lot goes into planning that could also go wrong. Know the resources required for your goal, the obstacles that could occur, and how you will overcome them if they do. This may not seem necessary for training, however it will help in quantifying and analyzing your budget, project plans, and client needs.

We are always saying we want operational distinction and quality service that will out do our competition, let’s practice what we preach and get that training that makes that a reality. So what’s you training goal? Improving profits by 10% annual growth in sales? Maybe the most memorable treatments to offer by next quarter, with everyone cross trained. What ever it is, I wish you happy planning, happy training, and I will see you at one of our upcoming trade-shows, or international seminars. Please contact me for more on personal training goals, setting a realistic plan, and increasing your confidence, profits, and operational balance. Also be sure to support our Preston Professionals , Power Up seminar, and let them know you found them here.

Power Up – 2 Days
Dates: October 28-29, 2007
Location: Santa Fe, NM
Tuition: $549.00 (not including accommodations and meals)

  • 10% discount for active Preston Inc. Private Label Customers or
    Inspiration Inc. coaching customers
  • 10% discount if two or more individuals from the same company attend